Competitive Analysis
A strategic research process that involves evaluating competitors' products, services, and market positions to identify opportunities and threats.
A strategic research process that involves evaluating competitors' products, services, and market positions to identify opportunities and threats.
The percentage of email recipients who open a given email.
Average Revenue Per Account (ARPA) is a metric used to measure the average revenue generated per user or account.
A meeting held at the end of a project or development cycle, also known as a "post-mortem," to review what went well, what didn't, and how processes can be improved in the future.
Click-Through Rate (CTR) measures the percentage of users who click on a specific link out of the total users who view a page, email, or advertisement.
CSAT (Customer Satisfaction) measures how products or services provided by a company meet or exceed customer expectations.
The assessment of the strengths and weaknesses of current and potential competitors to identify competitive advantages and disadvantages.
Research conducted to assess the effectiveness, usability, and impact of a design or product.
A cognitive bias where individuals overestimate the likelihood of extreme events regressing to the mean.