Aesthetic-Usability Effect
The phenomenon where users perceive aesthetically pleasing designs as more usable, regardless of the actual usability.
The phenomenon where users perceive aesthetically pleasing designs as more usable, regardless of the actual usability.
A phenomenon where users fail to notice significant changes in their visual field.
A cognitive bias where people judge the likelihood of an event based on the size of its category rather than its actual probability.
Customer Experience (CX) is the overall perception and feeling a customer has when interacting with a company, its products, or services.
The perception of a brand in the minds of consumers, shaped by interactions and experiences with the brand.
The tendency for people's perception to be affected by their recurring thoughts at the time.
A key aspect of Gestalt psychology that explains the tendency for ambiguous images to pop back and forth unstably between alternative interpretations in the mind.
A cognitive bias where people wrongly believe they have direct insight into the origins of their mental states, while treating others' introspections as unreliable.
The experience of noticing something for the first time and then frequently encountering it shortly after, also known as frequency illusion.