Social Desirability Bias
The tendency for individuals to present themselves in a favorable light by overreporting good behavior and underreporting bad behavior in surveys or research.
The tendency for individuals to present themselves in a favorable light by overreporting good behavior and underreporting bad behavior in surveys or research.
A cognitive bias where individuals evaluate outcomes relative to a reference point rather than on an absolute scale.
A mental shortcut that relies on immediate examples that come to mind when evaluating a specific topic, concept, method, or decision.
A phenomenon where an item that stands out is more likely to be remembered than other items, often used in design to highlight important elements.
The phenomenon where a humanoid object that appears almost, but not exactly, like a real human causes discomfort in observers.
The tendency for people to pay more attention to items placed in the center of a visual field.