Desirability Study
A research method used to determine how desirable a product or feature is to potential users.
123 topics found for
“perception enhancement”
Brand Archetypes
The use of universal character types and personalities to define and communicate a brand's identity.
Brand Alignment
The practice of ensuring that all brand activities and communications are consistent with the brand's values, mission, and identity.
Hot Hand Fallacy
The mistaken belief that a person who has experienced success in a random event has a higher probability of further success in additional attempts.
Hostile Attribution Bias
A cognitive bias where individuals interpret others' behaviors as having hostile intent, even when the behavior is ambiguous or benign.
Confirmation Bias
The tendency to search for, interpret, and remember information in a way that confirms one's preexisting beliefs or hypotheses.
Actor-Observer Bias
A cognitive bias that causes people to attribute their own actions to situational factors while attributing others' actions to their character.
Group Attribution Error
A cognitive bias where people attribute group behavior to the characteristics of the group members rather than the situation.
Color Accessibility
Ensuring that color choices in design are inclusive and usable by people with color vision deficiencies.