Focus Groups
A qualitative research method where a small group of people discuss a product, service, or concept to gather diverse insights and opinions.
123 topics found for
“perception enhancement”
Difference Threshold
The minimum difference in stimulus intensity that a person can detect, also known as the just noticeable difference (JND).
Illusory Correlation
The perception of a relationship between two variables when no such relationship exists.
Visual Cueing
The use of visual elements to draw attention to important information or guide user actions.
Focal Point
A Gestalt principle stating that elements with a distinct visual feature (e.g., a unique color, size, or shape) capture attention and are perceived as a focal point.
Brand Story
The narrative that communicates the history, mission, and values of a brand, creating an emotional connection with the audience.
Experience Design
The practice of designing products, services, and environments with a focus on the overall user experience.
Paradox of Value
An economic theory that explains why some necessities, such as water, are less expensive than non-essentials, like diamonds, despite their greater utility.
Visual Fluency
The ease with which visual information can be processed and understood by the viewer.