Gestalt Theory
A set of principles describing how the human mind organizes visual information into meaningful wholes.
A set of principles describing how the human mind organizes visual information into meaningful wholes.
The style and attitude of the communication in a product, reflecting the brand's personality and affecting how messages are perceived by users.
A cognitive bias where people see patterns in random data.
The tendency to give more weight to negative experiences or information than positive ones.
A cognitive bias where people's decisions are influenced by how information is presented rather than just the information itself.
A cognitive bias where people give greater weight to outcomes that are certain compared to those that are merely probable.
A reading pattern where users skip over certain sections of content, often due to a lack of perceived relevance.
A cognitive bias where individuals overestimate the likelihood of extreme events regressing to the mean.
The tendency to believe that large or significant events must have large or significant causes.