Halo Effect
A cognitive bias where the perception of one positive trait influences the perception of other unrelated traits.
A cognitive bias where the perception of one positive trait influences the perception of other unrelated traits.
The enhancement or diminishment of perception, cognition, or related performance as a result of exposure to a stimulus of greater or lesser value in the same dimension.
The difference between a brand's desired perception and the actual perception held by consumers.
A phenomenon where people fail to recognize a repeated item in a visual sequence, impacting information processing and perception.
The cognitive bias where people treat a set of items as more significant when they are perceived as a cohesive group.
The tendency to perceive a greater quantity as a better value, regardless of the actual utility.
A cognitive bias where people tend to believe that others are more affected by media messages and persuasive communications than they are themselves.
A phenomenon where users perceive greater value in a service or product if they believe more effort was involved in its creation or delivery.
A cognitive bias where people remember scenes as being more expansive than they actually were.