Availability Bias
A cognitive bias where people overestimate the importance of information that is readily available.
80 topics found for
“perceived importance”
POUR
Perceivable, Operable, Understandable, and Robust (POUR) are the four main principles of web accessibility.
Aesthetic-Usability Effect
The phenomenon where users perceive aesthetically pleasing designs as more usable, regardless of the actual usability.
Numerosity Bias
The tendency to perceive a greater quantity as a better value, regardless of the actual utility.
Myopic Loss Aversion
A cognitive bias where individuals tend to avoid risks when they perceive potential losses more acutely than potential gains.
Uniform Connectedness
A Gestalt principle stating that elements that are visually connected are perceived as more related than elements with no connection.
Invariance
A key aspect of Gestalt psychology in which simple geometrical objects are recognized independent of rotation, translation, and scale.
Third-Person Effect
A cognitive bias where people tend to believe that others are more affected by media messages and persuasive communications than they are themselves.
Information Scent
The cues and hints that users follow to find information online, based on perceived relevance and usefulness.