Visual Weight
The perceived heaviness or importance of an element in a design, influenced by factors such as size, color, and contrast.
80 topics found for
“perceived importance”
Labor Illusion
A phenomenon where users perceive greater value in a service or product if they believe more effort was involved in its creation or delivery.
Chivas Regal Effect
The phenomenon where higher-priced products are perceived to be of higher quality, regardless of the actual quality.
IKEA Effect
The tendency for people to value products more highly if they have put effort into assembling them.
Brand Equity
The value a brand adds to a product or service beyond the functional benefits, encompassing factors like brand awareness, perceived quality, and customer loyalty.
Paradox of Value
An economic theory that explains why some necessities, such as water, are less expensive than non-essentials, like diamonds, despite their greater utility.
Scarcity
A psychological principle where people place higher value on objects or opportunities that are perceived to be limited or rare.
Perceptual Set
The tendency to perceive and interpret information based on prior experiences and expectations, influencing how different users perceive design differently.
Clustering Illusion
A cognitive bias where people see patterns in random data.