Bandwagon Effect
A psychological phenomenon where people do something primarily because others are doing it.
5 topics found for
“peer influence”
Social Proof
A psychological phenomenon where people follow the actions of others in an attempt to reflect correct behavior for a given situation.
Informational Influence
The change in opinions or behavior that occurs when individuals conform to the information provided by others.
Advocacy Marketing
A marketing strategy that leverages satisfied customers to promote products through word-of-mouth and personal endorsements.
Social Learning Theory
A theory that suggests people learn behaviors, skills, and attitudes through observing and imitating others, as well as through direct experiences.