Brand Architecture
The structure of brands within an organization, defining the relationships between parent brands, sub-brands, and other brand entities.
5 topics found for
“parent brand”
Parent Brand
The main brand in a brand architecture that houses sub-brands or extensions.
Endorsed Brand
A brand that is supported by a stronger brand, typically a parent brand, which lends its credibility.
Sub-Brand
A brand that is part of a larger brand family, often having its own distinct identity while being related to the parent brand.
House of Brands
A brand architecture strategy where multiple distinct brands are managed under a single parent company.