Certainty Effect
A cognitive bias where people give greater weight to outcomes that are certain compared to those that are merely probable.
A cognitive bias where people give greater weight to outcomes that are certain compared to those that are merely probable.
A prioritization method that assigns different weights to criteria based on their importance, helping to make informed decisions and prioritize tasks effectively.
A cognitive bias where individuals give stronger weight to payoffs that are closer to the present time compared to those in the future.