Active Choice
A decision-making strategy where individuals are prompted to make a choice rather than defaulting to a pre-set option.
46 topics found for
“option design”
Optimization Theory
The study of finding the best solution from a set of feasible solutions.
Preference Reversal
A phenomenon where individuals' preferences between options change when the options are presented in different ways or contexts.
Anchor Pricing
A pricing strategy where a high-priced option is introduced first to set a reference point, making other options seem more attractive in comparison.
Zero-Risk Bias
A cognitive bias where people prefer the option that seems to eliminate risk entirely, even if another option offers a greater overall benefit.
User Autonomy
The degree to which users feel they have control over their actions and decisions when interacting with a product or system.
Diversification Bias
A cognitive bias where people prefer a greater variety of options when making simultaneous choices compared to sequential choices.
Destructive Action
An action in a user interface that, once performed, cannot be undone and typically involves deleting or removing content.
Decoy Pricing
A strategy where an additional, less attractive option is introduced to make other pricing options look more appealing, often steering customers towards a particular choice.