Smart Defaults
Pre-set options in a system that are designed to benefit users by simplifying decisions and guiding them towards the best choices.
26 topics found for
“optimal user choices”
Goldilocks Effect
The psychological phenomenon where people prefer options that are not too extreme, but just right.
Decision Theory
The study of how individuals make choices among alternatives and the principles that guide these choices.
Sludge
Any process or administrative barrier that unnecessarily complicates transactions and creates friction, discouraging beneficial behaviors.
Decoy Pricing
A strategy where an additional, less attractive option is introduced to make other pricing options look more appealing, often steering customers towards a particular choice.
Overchoice
The phenomenon where having too many options leads to decision-making paralysis and decreased satisfaction.
Hick’s Law
A principle that states the time it takes to make a decision increases with the number and complexity of choices available.
Decision Architecture
The design of environments in which people make decisions, influencing their choices and behaviors.
Decoy Effect
A cognitive bias where consumers change their preference between two options when presented with a third, less attractive option.