F Pattern
A common pattern of eye movement where users scan web content in an "F" shape, focusing on the top and left side of the page.
38 topics found for
“online behavior”
Keyword Research
The practice of identifying and analyzing search terms that users enter into search engines, used to inform content strategy and SEO.
CRO
Conversion Rate Optimization (CRO) is the systematic process of increasing the percentage of website visitors who take a desired action, such as making a purchase or filling out a form.
CPM
Cost Per Thousand (CPM) is a metric used in advertising to denote the cost of 1,000 impressions or views of an advertisement.
MoT
Moment of Truth (MoT) refers to any instance where a customer interacts with a brand, product, or service in a way that leaves a significant impression.
MoFu
Middle of Funnel (MoFu) is the stage in the sales funnel where leads are being nurtured and evaluated before becoming sales-ready.
A/B Testing
A method of comparing two versions of a webpage or app to see which performs better in terms of user engagement or conversions.
4 P’S Marketing Mix
The four key elements of marketing: Product, Price, Place, and Promotion, used to develop marketing strategies.
Wizard
A step-by-step guide that helps users complete a complex task by breaking it down into manageable steps.