CTR
Click-Through Rate (CTR) measures the percentage of users who click on a specific link out of the total users who view a page, email, or advertisement.
38 topics found for
“online behavior”
Bounce Rate
The percentage of visitors to a website who navigate away from the site after viewing only one page.
Abandonment Rate
The percentage of users who start but do not complete a desired action, such as completing a form or purchasing a product.
SEO
Search Engine Optimization (SEO) is the process of improving a website's visibility and ranking in organic search engine results.
Illusory Superiority
A cognitive bias where individuals overestimate their own abilities, qualities, or performance relative to others.
Game Theory
A mathematical framework used to analyze strategic interactions where the outcomes depend on the actions of multiple decision-makers.
Information Scent
The cues and hints that users follow to find information online, based on perceived relevance and usefulness.
B2C
Business-to-Consumer (B2C), a business model where products or services are sold directly to individual consumers.
MQL
Marketing Qualified Lead (MQL) is a prospective customer who has shown interest in a company's product or service and meets specific criteria indicating a higher likelihood of becoming a customer.