Rich Media
Digital advertising that includes advanced features like video, audio, or interactive elements to engage users.
14 topics found for
“online advertising”
CPC
Cost Per Click (CPC) is an online advertising model where the advertiser pays each time a user clicks on their ad.
CPA
Cost Per Action (CPA) is an online advertising pricing model where the advertiser pays for a specified action, such as a sale or registration.
CTR
Click-Through Rate (CTR) measures the percentage of users who click on a specific link out of the total users who view a page, email, or advertisement.
SEM
Search Engine Marketing (SEM) is a digital marketing strategy used to increase a website's visibility in search engine results pages (SERPs) through paid advertising.
CPM
Cost Per Thousand (CPM) is a metric used in advertising to denote the cost of 1,000 impressions or views of an advertisement.
ROAS
Return on Advertising Spend (ROAS) measures the revenue generated for every dollar spent on advertising.
Banner Blindness
A phenomenon where users consciously or subconsciously ignore banner-like information or advertisements on websites.
Affiliate Marketing
A marketing strategy where affiliates earn a commission for driving sales or traffic to a company's website.