Needs Assessment
A systematic process for determining and addressing needs or gaps between current conditions and desired outcomes.
A systematic process for determining and addressing needs or gaps between current conditions and desired outcomes.
Total Quality Management (TQM) is a comprehensive management approach focused on continuous improvement in all aspects of an organization.
The competitive advantage gained by the initial significant occupant of a market segment, which can lead to brand recognition and customer loyalty.
A type of usability testing conducted at the end of the design process to evaluate the effectiveness and overall user experience.
The drive to perform an activity due to external rewards or pressures rather than for the inherent enjoyment of the activity itself.
Market Requirements Document (MRD) is a comprehensive document that outlines the market's needs, target audience, and business objectives for a product.
A temporary increase in the frequency and intensity of a behavior when reinforcement is first removed.
A set of fundamental principles and guidelines that inform and shape marketing practices.
A meeting at the end of a sprint where the development team presents their completed work to stakeholders.