Speed Dating
A research method in which participants interact with a series of potential product concepts in quick succession, providing rapid feedback on multiple ideas.
A research method in which participants interact with a series of potential product concepts in quick succession, providing rapid feedback on multiple ideas.
A Japanese term meaning "continuous improvement," focusing on small, incremental changes to enhance processes and products.
A unique attribute, feature, or capability of a product, service, or brand that sets it apart from competitors in the market.
A demonstration of the new features and functionalities of a product release, typically used to showcase progress and gather feedback before the official launch.
The practice of using an established brand name to introduce new products or services.
The extent to which individuals or organizations plan for and consider the long-term consequences of their actions.
The process of creating and developing new products, focusing on form, function, usability, and aesthetics to meet user needs.
A cognitive bias where individuals underestimate the time, costs, and risks of future actions while overestimating the benefits.
A technique used to evaluate a product or system by testing it with real users to identify any usability issues and gather qualitative and quantitative data on their interactions.