Brand Management
The process of developing and maintaining a brand to ensure it meets business goals and customer expectations.
90 topics found for
“ongoing success”
Product Manager
A professional responsible for the strategy, roadmap, and feature definition of a product or product line, ensuring it meets market needs and business goals.
Scope Creep
Also known as feature creep, the continuous addition of new features to a product, often beyond the original scope, leading to project delays and resource strain.
Speed Dating
A research method in which participants interact with a series of potential product concepts in quick succession, providing rapid feedback on multiple ideas.
Kaizen
A Japanese term meaning "continuous improvement," focusing on small, incremental changes to enhance processes and products.
Incremental Innovation
The process of making small, continuous improvements to products, services, or processes over time.
Hard-Easy Effect
A cognitive bias where people overestimate the probability of success for difficult tasks and underestimate it for easy tasks.
Functional Specification
A document that defines the functionality, behavior, and features of a system or component.
Product Council
A group of stakeholders that regularly meet to discuss and guide the development and strategy of a product or product line.