Trademark
A symbol, word, or words legally registered or established by use as representing a company or product.
90 topics found for
“ongoing success”
First Mover Advantage
The competitive advantage gained by the initial significant occupant of a market segment, which can lead to brand recognition and customer loyalty.
Needs Assessment
A systematic process for determining and addressing needs or gaps between current conditions and desired outcomes.
TQM
Total Quality Management (TQM) is a comprehensive management approach focused on continuous improvement in all aspects of an organization.
MRD
Market Requirements Document (MRD) is a comprehensive document that outlines the market's needs, target audience, and business objectives for a product.
Summative Testing
A type of usability testing conducted at the end of the design process to evaluate the effectiveness and overall user experience.
Extrinsic Motivation
The drive to perform an activity due to external rewards or pressures rather than for the inherent enjoyment of the activity itself.
Marketing Canon
A set of fundamental principles and guidelines that inform and shape marketing practices.
Extinction Burst
A temporary increase in the frequency and intensity of a behavior when reinforcement is first removed.