Cost-Benefit
An analysis comparing the costs and benefits of a decision or project to determine its feasibility and value.
An analysis comparing the costs and benefits of a decision or project to determine its feasibility and value.
Cost Per Objective Option (CPOO) is a metric used to measure the cost efficiency of different marketing options based on achieving specific objectives.
Market Requirements Document (MRD) is a comprehensive document that outlines the market's needs, target audience, and business objectives for a product.
The objective analysis and evaluation of an issue in order to form a judgment.
Strengths, Weaknesses, Opportunities, and Threats (SWOT) is a strategic planning tool that is applied to a business or project.
The assessment of the strengths and weaknesses of current and potential competitors to identify competitive advantages and disadvantages.
A professional responsible for defining the strategic direction of a product, ensuring it aligns with market needs and business objectives.
A bias that occurs when researchers' expectations influence the outcome of a study.
The process of defining a product's objectives, strategy, and roadmap, ensuring alignment with market needs and business goals.