BTL
Below the Line (BTL) refers to marketing activities targeting specific consumer groups through direct channels.
7 topics found for
“niche marketing”
Vertical Market
A market in which vendors offer goods and services specific to an industry, trade, profession, or other group of customers with specialized needs.
Niche Market
A small, specialized market segment focused on a particular product or service, often characterized by a unique demand.
Long-Tail Keywords
Specific and less common keyword phrases that visitors are more likely to use when they are closer to making a purchase or when using voice search.
Disruptive Innovation
Innovation that creates a new market and value network, eventually disrupting and displacing established market-leading products or services.
MMF
Minimum Marketable Feature (MMF) is the smallest set of functionality that delivers significant value to users and can be marketed effectively.
Pain Point SEO
A strategy that focuses on identifying and addressing the specific problems or "pain points" of users in order to improve search engine rankings and attract more targeted traffic.