Cannibalization
The reduction in sales of a company's existing products due to the introduction of a new product by the same company.
15 topics found for
“new product introduction”
Product Development
Product Development is the process of bringing a new product to market or improving an existing one.
Product Launch
The introduction of a new product to the market, involving planning, marketing, and distribution efforts to maximize its initial impact.
NPD
New Product Development (NPD) is the complete process of bringing a new product to market, from idea generation to commercialization.
Onboarding
The process of guiding new users through the initial stages of using a product or service, helping them become familiar with its features and benefits.
Market Validation
The process of determining whether there is a need or demand for a product in the target market, often through testing and feedback.
Innovation Theory
The study of how new ideas, products, and processes are developed and brought to market.
Product Adoption Rate
The speed at which users start using a new product, typically measured as a percentage of the target market over a specific period.
Product Launch Management
The comprehensive process of planning, executing, and overseeing all activities related to the introduction of a new product to the market.