Blue Ocean
A market space that is unexplored and uncontested, where companies can create new demand and capture significant market share without much competition.
17 topics found for
“new market creation”
Disruptive Innovation
Innovation that creates a new market and value network, eventually disrupting and displacing established market-leading products or services.
Value Innovation
The simultaneous pursuit of differentiation and low cost, creating a leap in value for both the company and its customers, often associated with Blue Ocean Strategy.
Product Development
Product Development is the process of bringing a new product to market or improving an existing one.
NPD
New Product Development (NPD) is the complete process of bringing a new product to market, from idea generation to commercialization.
MQL
Marketing Qualified Lead (MQL) is a prospective customer who has shown interest in a company's product or service and meets specific criteria indicating a higher likelihood of becoming a customer.
Innovation Theory
The study of how new ideas, products, and processes are developed and brought to market.
Storytelling
The practice of using narrative to communicate information, ideas, or experiences in a compelling and engaging way, often used in marketing and design.
Product Design
The process of creating and developing new products, focusing on form, function, usability, and aesthetics to meet user needs.