Semmelweis Reflex
A cognitive bias where new evidence or knowledge is automatically rejected because it contradicts established norms or beliefs.
A cognitive bias where new evidence or knowledge is automatically rejected because it contradicts established norms or beliefs.
The systematic process of capturing, evaluating, and implementing ideas to drive innovation, reflecting a collective commitment to continuous improvement and product excellence.
A brainstorming technique where participants intentionally suggest bad ideas to spur creative thinking and overcome mental blocks.
New Product Development (NPD) is the complete process of bringing a new product to market, from idea generation to commercialization.
Proof of Concept (PoC) is a demonstration, usually in the form of a prototype or pilot project, to verify that a concept or theory has practical potential.
A creative problem-solving technique that uses metaphors to generate ideas and solutions.
Innovation that creates a new market and value network, eventually disrupting and displacing established market-leading products or services.
A tool used during brainstorming sessions to prompt and inspire creative thinking, often containing questions, scenarios, or constraints.
A brainstorming technique that involves listing all possible attributes of a product or problem to generate new ideas and solutions.