Needfinding
A research process used to identify and understand the underlying needs of users to inform the design of products and services.
A research process used to identify and understand the underlying needs of users to inform the design of products and services.
Research aimed at exploring and identifying new opportunities, needs, and ideas to inform the design process.
The process of identifying user needs and market opportunities to inform the development of new products or features.
The context and set of conditions surrounding a problem that needs to be solved.
A research technique that explores the context in which users interact with a product, service, or environment to understand their needs and behaviors.
A structured framework for product design that stands for Comprehend the situation, Identify the customer, Report customer needs, Cut through prioritization, List solutions, Evaluate trade-offs, and Summarize recommendations.
Jobs-To-Be-Done (JTBD) is a framework that focuses on understanding the tasks users are trying to accomplish with a product, emphasizing their goals and motivations over product features.
The area within a market where unmet needs or problems present potential for new products or services.
A clear, concise description of the issue(s) that need to be addressed, focusing on the specific challenge and its impact.