Narratology
The study of narrative and narrative structure and the ways that these affect our perception.
8 topics found for
“narrative techniques”
Film Theory
The study of the nature, functions, and effects of cinema, exploring how films communicate and create meaning.
Storytelling
The practice of using narrative to communicate information, ideas, or experiences in a compelling and engaging way, often used in marketing and design.
Brand Story
The narrative that communicates the history, mission, and values of a brand, creating an emotional connection with the audience.
Storyboard
A visual representation of a sequence of events or user interactions, used to plan and communicate the flow of a narrative or process.
Scenario Mapping
A method used to create detailed narratives of potential future events to explore and understand possible outcomes and inform decision-making.
Story Mapping
A visual exercise that helps product teams understand and prioritize features by organizing user stories into a cohesive narrative that aligns with user journeys and goals.
Brand Archetypes
The use of universal character types and personalities to define and communicate a brand's identity.