Narratology
The study of narrative and narrative structure and the ways that these affect our perception.
10 topics found for
“narrative communication”
Storyboard
A visual representation of a sequence of events or user interactions, used to plan and communicate the flow of a narrative or process.
Storytelling
The practice of using narrative to communicate information, ideas, or experiences in a compelling and engaging way, often used in marketing and design.
SCR
Situation-Complication-Resolution (SCR) is a communication and problem-solving framework used to structure information clearly and logically.
Film Theory
The study of the nature, functions, and effects of cinema, exploring how films communicate and create meaning.
Infographic
A visual representation of information or data designed to make complex information easily understandable at a glance.
Brand Story
The narrative that communicates the history, mission, and values of a brand, creating an emotional connection with the audience.
Brand Canon
The established set of core values, stories, and attributes that define a brand's identity and guide its communications.
Brand Archetypes
The use of universal character types and personalities to define and communicate a brand's identity.