Reciprocity
A social norm of responding to a positive action with another positive action, fostering mutual benefit and cooperation.
A social norm of responding to a positive action with another positive action, fostering mutual benefit and cooperation.
The practice of two websites agreeing to link to each other's content, often used to build relationships and improve SEO.
A behavior in which an individual provides a benefit to another with the expectation that the favor will be returned in the future, fostering mutual cooperation and long-term relationships.