Branded House
A brand architecture strategy where all products share a common brand name and identity.
17 topics found for
“multiple brands”
Parent Brand
The main brand in a brand architecture that houses sub-brands or extensions.
Masterbrand
The primary brand in a brand architecture that serves as the foundation for all sub-brands and extensions.
Brand Book
A document that outlines the guidelines for how a brand should be presented, including visual identity, messaging, and tone.
House of Brands
A brand architecture strategy where multiple distinct brands are managed under a single parent company.
Brand Exposure
The extent to which a brand is seen or experienced by potential customers through various media channels.
NPS
Net Promoter Score (NPS) is a metric used to measure customer loyalty and satisfaction based on their likelihood to recommend a product or service to others.
Cohesive Experience
A user experience that feels consistent and unified across different elements and touchpoints.
Multichannel Marketing
A marketing strategy that uses multiple channels to reach and engage customers, such as email, social media, and websites.