Content Strategy
The planning, development, and management of content to meet business and user needs, ensuring consistency and effectiveness across all channels.
5 topics found for
“multi-channel consistency”
Omnichannel
A seamless and integrated customer experience across multiple channels, such as online, mobile, and in-store.
Holistic User Experience
An approach to design that considers the entire user journey and all touchpoints, ensuring a seamless and cohesive experience.
Brand Touchpoint
Any interaction or communication between a brand and its audience.
MoFu
Middle of Funnel (MoFu) is the stage in the sales funnel where leads are being nurtured and evaluated before becoming sales-ready.