JTBD
Jobs-To-Be-Done (JTBD) is a framework that focuses on understanding the tasks users are trying to accomplish with a product, emphasizing their goals and motivations over product features.
19 topics found for
“motivation theory”
Effort Justification
A cognitive bias where people attribute greater value to outcomes that required significant effort to achieve.
Scarcity Principle
The economic theory that suggests limited availability of a resource increases its value, influencing decision-making and behavior.
Reward Substitution
A strategy where less immediate or tangible rewards are substituted with more immediate or tangible ones to encourage desired behaviors.
Optimal Arousal Theory
A theory that suggests there is an optimal level of arousal for peak performance, and too much or too little arousal can negatively impact performance.
Humanistic Theory
A psychological perspective that emphasizes the study of the whole person and the uniqueness of each individual, focusing on concepts such as self-actualization and personal growth.
Homo Economicus
A theoretical concept in economics that portrays humans as rational and self-interested agents who aim to maximize their utility.
Integrated Behavior Model
A framework that combines multiple theories to explain and predict behavior, focusing on intention, knowledge, skills, environmental constraints, and habits.
Framing
The way information is presented to users, which can significantly influence their decisions and perceptions.