Storytelling
The practice of using narrative to communicate information, ideas, or experiences in a compelling and engaging way, often used in marketing and design.
11 topics found for
“message conveyance”
Voice and Tone
The style and attitude of the communication in a product, reflecting the brand's personality and affecting how messages are perceived by users.
Semiotic Theory
The study of signs and symbols and their use or interpretation.
Picture Superiority Effect
The tendency for images to be more easily remembered than words, highlighting the power of visual communication.
5-Second Test
A usability test where users are shown a design for 5 seconds to measure recall and initial reactions.
Focal Points
Elements in a design that draw the viewer's attention and create a visual hierarchy.
Brand Alignment
The practice of ensuring that all brand activities and communications are consistent with the brand's values, mission, and identity.
Semantic Barriers
Obstacles to effective communication that arise from differences in understanding the meanings of words and symbols used by the communicators.
Narratology
The study of narrative and narrative structure and the ways that these affect our perception.