Cognitive Theory
The study of mental processes such as perception, memory, reasoning, and problem-solving.
The study of mental processes such as perception, memory, reasoning, and problem-solving.
A theory that explains how the amount of mental effort required to process information can impact user experience and task performance.
A set of cognitive processes that include working memory, flexible thinking, and self-control, crucial for planning, decision-making, and behavior regulation.
The tendency for people to prefer things that are easy to think about and understand.
A decision-making rule where individuals choose the option with the highest perceived value based on the first good reason that comes to mind, ignoring other information.
The systematic process of capturing, evaluating, and implementing ideas to drive innovation, reflecting a collective commitment to continuous improvement and product excellence.
A mental shortcut that relies on immediate examples that come to mind when evaluating a specific topic, concept, method, or decision.
A brainstorming technique where participants intentionally suggest bad ideas to spur creative thinking and overcome mental blocks.
The deteriorating quality of decisions made by an individual after a long session of decision making, due to mental exhaustion.