Brand Archetypes
The use of universal character types and personalities to define and communicate a brand's identity.
10 topics found for
“memorable brand identity”
Brand Initialism
An abbreviation formed from the initial letters of a brand's name, used as a logo or branding element.
Brand Mark
A symbol, logo, or trademark used to identify a brand.
Brand Assets
The visual, auditory, and other sensory elements that represent a brand, such as logos, colors, and jingles.
Brand Identity
The visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers' minds.
Wordmark
A distinct text-only typographic treatment of a brand name used as a logo.
Brand Signature
A unique element or feature that consistently represents a brand, such as a specific font, color, or sound.
Brand Recognition
The extent to which consumers can identify a brand by its attributes such as logo, tagline, or packaging.
Lovemark
A marketing concept that describes brands that inspire loyalty beyond reason, creating an emotional connection with consumers.