Brand Initialism
An abbreviation formed from the initial letters of a brand's name, used as a logo or branding element.
38 topics found for
“memorability”
Brand Assets
The visual, auditory, and other sensory elements that represent a brand, such as logos, colors, and jingles.
Baader-Meinhof Phenomenon
The experience of noticing something for the first time and then frequently encountering it shortly after, also known as frequency illusion.
Sensory Design
The practice of creating products and environments that engage multiple senses, enhancing user experience and emotional connection.
Emotional Design
The practice of designing products that evoke specific emotional responses to enhance user experience and engagement.
Modality Effect
The phenomenon where people remember information better when it is presented through multiple sensory modalities rather than a single modality.
Lovemark
A marketing concept that describes brands that inspire loyalty beyond reason, creating an emotional connection with consumers.
Centre-Stage Effect
The tendency for people to pay more attention to items placed in the center of a visual field.
List Length Effect
A phenomenon where the probability of recalling an item from a list depends on the length of the list.