Rule of Three
A writing and design principle that suggests that things grouped in threes are more satisfying, effective, and memorable for audiences.
38 topics found for
“memorability”
Bizarreness Effect
A cognitive bias where bizarre or unusual information is better remembered than common information.
Brand Archetypes
The use of universal character types and personalities to define and communicate a brand's identity.
Peak End Rule
A cognitive bias where people judge an experience largely based on how they felt at its peak (most intense point) and its end, rather than the total sum of the experience.
Humor Effect
The psychological phenomenon where humorous content is more easily remembered and perceived positively by users.
Picture Superiority Effect
The tendency for images to be more easily remembered than words, highlighting the power of visual communication.
von Restorff Effect
A phenomenon where an item that stands out is more likely to be remembered than other items, often used in design to highlight important elements.
Visual Depiction Effect
A phenomenon where people better understand and remember information when it is presented visually.
Storytelling
The practice of using narrative to communicate information, ideas, or experiences in a compelling and engaging way, often used in marketing and design.