ATL
Above the Line (ATL) refers to marketing activities carried out at a macro level to reach a large audience through mass media such as TV, radio, and print ads.
15 topics found for
“media presence”
Brand Exposure
The extent to which a brand is seen or experienced by potential customers through various media channels.
Social Selling
The use of social media platforms to connect with prospects, build relationships, and ultimately drive sales.
Off-Page SEO
The practices used to improve a website's position in search engine results through activities outside the website, such as backlinking and social media engagement.
Brand Voice
The distinct personality and style of a brand as expressed through its communication channels.
Brand Awareness
The extent to which consumers are familiar with a brand and can recognize it.
RWD
Responsive Web Design (RWD) is an approach to web design that makes web pages render well on a variety of devices and window or screen sizes.
Visual Identity
The visual elements of a brand, such as color, design, and logo, that communicate the brand to consumers.
Brand Initialism
An abbreviation formed from the initial letters of a brand's name, used as a logo or branding element.