ATL
Above the Line (ATL) refers to marketing activities carried out at a macro level to reach a large audience through mass media such as TV, radio, and print ads.
21 topics found for
“media channels”
Brand Exposure
The extent to which a brand is seen or experienced by potential customers through various media channels.
Social Selling
The use of social media platforms to connect with prospects, build relationships, and ultimately drive sales.
Multichannel Marketing
A marketing strategy that uses multiple channels to reach and engage customers, such as email, social media, and websites.
Brand Standards
Guidelines that dictate how a brand should be presented across various media to ensure consistency.
Brand Guidelines
A set of rules and standards that define how a brand should be represented across all media and platforms.
BTL
Below the Line (BTL) refers to marketing activities targeting specific consumer groups through direct channels.
Content Ecology
The dynamic system of content creation, distribution, and interaction within an environment.
Brand Voice
The distinct personality and style of a brand as expressed through its communication channels.