Content Validity
The extent to which a measure represents all facets of a given construct, ensuring the content covers all relevant aspects.
The extent to which a measure represents all facets of a given construct, ensuring the content covers all relevant aspects.
Metrics that may look impressive but do not provide meaningful insights into the success or performance of a product or business, such as total page views or social media likes.
A search method that seeks to improve search accuracy by understanding the contextual meaning of terms in a query rather than just matching keywords.
The study of the principles and practices that inform and guide the design process.
A statistical method used to identify underlying relationships between variables by grouping them into factors.
A cognitive bias where individuals believe that past random events affect the probabilities of future random events.
A set of fundamental principles and guidelines that inform and shape user research practices.
The use of natural language processing to identify and extract subjective information from text, determining the sentiment expressed.
A research process used to identify and understand the underlying needs of users to inform the design of products and services.