Neuroselling
The application of neuroscience principles to marketing, aiming to understand consumer behavior and improve marketing strategies.
135 topics found for
“marketing psychology”
Product Positioning
The process of defining how a product is perceived in the minds of consumers, relative to competing products, to create a unique market identity.
Liking Principle
A psychological principle where people are more likely to be influenced by those they like.
Behavioral Finance
The study of how psychological influences affect financial behaviors and decision-making.
Behavioral Economics
The study of psychology as it relates to the economic decision-making processes of individuals and institutions.
Scarcity
A psychological principle where people place higher value on objects or opportunities that are perceived to be limited or rare.
Zero Price Effect
A phenomenon where people perceive an item as more valuable when it is free, leading to an increased likelihood of choosing the free item over a discounted one.
Exposure Effect
A psychological phenomenon where repeated exposure to a stimulus leads to an increased preference for it.
Priming
A psychological effect where exposure to one stimulus influences the response to a subsequent stimulus, without conscious guidance or intention.