Marketing Canon
A set of fundamental principles and guidelines that inform and shape marketing practices.
141 topics found for
“marketing principles”
Affiliate Marketing
A marketing strategy where affiliates earn a commission for driving sales or traffic to a company's website.
Neuroselling
The application of neuroscience principles to marketing, aiming to understand consumer behavior and improve marketing strategies.
4 P’S Marketing Mix
The four key elements of marketing: Product, Price, Place, and Promotion, used to develop marketing strategies.
Contextual Marketing
A marketing strategy that delivers targeted advertising and content based on the context of the user, such as their behavior or environment.
Advocacy Marketing
A marketing strategy that leverages satisfied customers to promote products through word-of-mouth and personal endorsements.
Campaign Management
The process of planning, executing, tracking, and analyzing marketing campaigns.
Scarcity
A psychological principle where people place higher value on objects or opportunities that are perceived to be limited or rare.
Customer Segmentation
The practice of dividing a customer base into distinct groups based on common characteristics.