Authority Principle
A principle that suggests people are more likely to comply with requests or follow suggestions from authority figures.
171 topics found for
“marketing influence”
Strategic Differentiation
The process of distinguishing a product or service from its competitors in a way that is meaningful to the target market.
Customer Segmentation
The practice of dividing a customer base into distinct groups based on common characteristics.
Barriers to Entry
Obstacles that make it difficult for new competitors to enter an industry, such as high capital requirements, strong brand loyalty, or regulatory hurdles.
Buyer Persona
A semi-fictional representation of an ideal customer based on market research and real data about existing customers.
Foot-in-the-Door Technique
A persuasion strategy that involves getting a person to agree to a small request to increase the likelihood of agreeing to a larger request later.
Halo Effect
A cognitive bias where the perception of one positive trait influences the perception of other unrelated traits.
Social Proof
A psychological phenomenon where people follow the actions of others in an attempt to reflect correct behavior for a given situation.
Framing
The way information is presented to users, which can significantly influence their decisions and perceptions.