Scarcity Tactics
A dark pattern where availability is falsely limited to pressure users into making a purchase.
30 topics found for
“marketing ethics”
UBP
Unique Buying Proposition (UBP) is a statement that highlights the unique benefits and value a product or service offers to customers.
NPD
New Product Development (NPD) is the complete process of bringing a new product to market, from idea generation to commercialization.
Moral Suasion
The act of persuading individuals or organizations to act in a certain way based on moral arguments or appeals.
Click Bait
Content designed to attract clicks by using sensational or misleading headlines.
Scarcity Principle
The economic theory that suggests limited availability of a resource increases its value, influencing decision-making and behavior.
Scarcity
A psychological principle where people place higher value on objects or opportunities that are perceived to be limited or rare.
Time Pressure
A dark pattern where users are pressured to make quick decisions by creating a false sense of urgency.
Product Development
Product Development is the process of bringing a new product to market or improving an existing one.