Engagement Score
A metric used to rank leads based on their engagement with a brand, indicating their readiness to purchase.
123 topics found for
“marketing efficiency”
Product Adoption Rate
The speed at which users start using a new product, typically measured as a percentage of the target market over a specific period.
DAM
Digital Asset Management (DAM) is a system that stores, organizes, and manages digital assets, such as images, videos, and documents.
Customer Validation
The process of testing product ideas and assumptions with real customers to ensure they meet market needs.
ROAS
Return on Advertising Spend (ROAS) measures the revenue generated for every dollar spent on advertising.
Funnel Velocity
The speed at which leads move through the sales funnel.
Minimize Waste
A principle in lean management aimed at reducing non-value-added activities to improve efficiency.
MQL
Marketing Qualified Lead (MQL) is a prospective customer who has shown interest in a company's product or service and meets specific criteria indicating a higher likelihood of becoming a customer.
Product Consolidation
The process of combining multiple products or product lines into a single offering to streamline operations and reduce complexity.