Co-Design
A collaborative process specific to the design phase that involves stakeholders, including users, in the refinement of user-centered design solutions.
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“marketing design”
Design Maturity
The level of sophistication and integration of design practices within an organization's processes and culture.
Commodification of Design
The process where design services and outputs become standardized and interchangeable, often leading to competition based primarily on price rather than quality or creativity.
User Scenarios
Narrative descriptions of how users might interact with a product or system to achieve specific goals, used to inform design and development.
Vertical Market
A market in which vendors offer goods and services specific to an industry, trade, profession, or other group of customers with specialized needs.
Empathy in Design
The practice of deeply understanding and sharing the feelings of users to create products and services that truly meet their needs.
Experience Design
The practice of designing products, services, and environments with a focus on the overall user experience.
UCD
User-Centered Design (UCD) is an iterative design approach that focuses on understanding users' needs, preferences, and limitations throughout the design process.
Principles Over Processes
A design philosophy that emphasizes core design principles over rigid adherence to standardized processes.