UBP
Unique Buying Proposition (UBP) is a statement that highlights the unique benefits and value a product or service offers to customers.
100 topics found for
“marketing communications”
Storytelling
The practice of using narrative to communicate information, ideas, or experiences in a compelling and engaging way, often used in marketing and design.
Brand Voice
The distinct personality and style of a brand as expressed through its communication channels.
Infographic
A visual representation of information or data designed to make complex information easily understandable at a glance.
RTB
Reasons to Believe (RTB) is a marketing concept that refers to the evidence or arguments that support a product's claims and persuade consumers of its benefits.
Positioning Statement
A brief description of how a product, service, or brand meets the needs of its target audience and stands out from competitors.
AIDA
Attention, Interest, Desire, Action (AIDA) is a marketing model that outlines the stages a consumer goes through from awareness to decision.
Messenger Effect
The phenomenon where the credibility of the source of information influences how the message is received and acted upon.
Brand Positioning
The strategy of placing a brand in the market to occupy a distinct and valued place in the minds of the target audience.