Representativeness
Representativeness is a heuristic in decision-making where individuals judge the probability of an event based on how much it resembles a typical case.
100 topics found for
“marketing communications”
Journey Mapping
A technique that visualizes the process users go through to achieve a goal with a product or service.
JAD
Joint Application Development (JAD) is a collaborative approach to gathering requirements and designing solutions in software development projects.
Ratio Bias
A cognitive bias where people judge the likelihood of an event based on its relative size rather than absolute probability.
Pseudocertainty Effect
A cognitive bias where people perceive an outcome as certain while it is actually uncertain, based on how information is presented.
Product Owner
A role in Agile development responsible for defining the product vision, prioritizing the product backlog, and ensuring the development team delivers value to users.
Activity Tracking
A dark pattern where users' activities are tracked without their explicit consent or knowledge.
OCM
Organizational Change Management (OCM) is the process of managing the people side of change to achieve desired business outcomes.
NPS
Net Promoter Score (NPS) is a metric used to measure customer loyalty and satisfaction based on their likelihood to recommend a product or service to others.