Multichannel Marketing
A marketing strategy that uses multiple channels to reach and engage customers, such as email, social media, and websites.
100 topics found for
“marketing communications”
Customer Segmentation
The practice of dividing a customer base into distinct groups based on common characteristics.
Product Marketing Manager
A professional responsible for promoting a product and driving its adoption in the market, through strategies like market research, positioning, and communication.
Communication Theory
The study of how information is transmitted and received, including the processes and methods that facilitate communication.
Advocacy Marketing
A marketing strategy that leverages satisfied customers to promote products through word-of-mouth and personal endorsements.
Target Audience
A specific group of people identified as the intended recipient of an advertisement or message.
Value Proposition
A statement that explains the unique value a product or service provides to its customers, differentiating it from competitors.
Lead Nurturing
The process of developing relationships with prospects through targeted communications and marketing efforts.
Marketecture
A high-level description of a system's structure and interactions, focusing on its market-facing aspects rather than technical details.